Brokered Financing Versus Direct Lending

Two main routes exist if you’re a business owner who seeks financing, including working capital, equipment or other types of business loans. You can work with a broker or you can go directly to a lender. Let’s look a little closer at these two options.



Brokered Financing

This option involves using a financial intermediary or broker to connect you with potential lending sources.

  • The broker is a middleman between you and various lenders, helping you find the best financing options based on your needs.
  • Brokers can offer access to lenders including banks, private investors, and other financial institutions.
  • Brokers can assist with the loan application process, negotiate terms, and help you secure competitive and favorable rates.


Direct Lending Partner

With direct lending, you approach a specific lending institution or partner directly to secure financing.

  • This approach skips the middleman and involves dealing directly with the lender throughout the financing process.
  • Direct lending can sometimes lead to faster decisions and approvals, as fewer parties are involved in the transaction.
  • Direct lending can be beneficial if you have a relationship with a lender or prefer working directly with a specific financial institution.


What Option is Best For You?

You may want to start your investigation by weighing each option’s pros and cons:

  • Brokered financing pros:
    • Variety of options
    • Saves time
    • Expertise
  • Direct lending pros:
    • Direct communication
    • Potentially lower costs
    • Simplicity
  • Brokered financing cons:
    • Cost
    • Potential bias
  • Direct lending cons:
    • Limited options
    • Time-consuming
    • Potential for rejection


While understanding these pros and cons is important, your choice between brokered financing and direct lending will likely come down to your specific situation, preferences, and the complexity of your financing needs. It can be helpful to consider factors such as:

  • Loan requirements: Consider the type of loan needed and your specific requirements.
  • Cost analysis: Compare fees, interest rates, and terms between brokered and direct lenders to determine your most cost-effective option.
  • Reputation and trust: Evaluate the reputation and trustworthiness of brokered and direct lenders through reviews and ratings.


The Bottom Line

In many situations, especially if your credit score isn’t the best or you don’t have a long track record of success, you may find relying on brokered financing is the way to go. A broker will work closely with you to determine the financing option that’s best for your situation and will result in “yes” from the lender.

Clear Skies Capital has helped many business owners determine which type of financing is best for their needs and which lender is the best fit so they get the financing they need in a timely fashion. Contact us today at 800-230-9822 to discuss your company’s needs.